Immersv Closes $10.5 Million Series A Financing to Scale Mobile 360 and Virtual Reality Advertising

Aug 22, 2017


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Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors including Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, and Gigi Levy. Rogers Venture Partners General Partner, Paul Sestili, and Gumi’s Founder and CEO, Hironao Kunimitsu, have joined Immersv’s Board of Directors.

The Series A financing builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic deals with more than 15 large Demand Side Platforms (DSP’s) and Supply Side Platforms (SSP’s). Partners now include leading firms such as Tremor Video, YuMe, Bidswitch, ironSource, Supership, and United in Japan.

Immersv will use the funds to accelerate product development and deployment, rapidly expand its available inventory through direct Publisher as well as SSP integrations, and bring global brands and performance marketers into Mobile 360 and Virtual Reality.

(immersv.co)