Brands that want to attract and retain the attention of the Gen Z demographic need to utilize Snapchat to its full capacity. Last year, Ignite shared that Snapchat was the top pick for this age group. Now, the company has the knowledge and tools to help its clients standout on the platform.

Ignite Social Media is proud to announce that it is a Snapchat Certified Partner. The in-house media buyers have gone through the seven-course training that focuses on topics such as ad units, targeting, pixels, and custom audience.

Snapchat Certified Partners must demonstrate campaign expertise by meeting actively managed spend requirements per quarter, undergo recurring educational training to understand the most up-to-date Snapchat advertising best practices, campaign strategies, and more. They also want to see proven client success through case studies, a track record of client retention, campaign strategies, and more.