ITtoolbox, an online community enabling professional IT knowledge sharing, has announced the launch of ITtoolbox Demographic Targeting, an addition to the lineup of targeting tools, including contextual matching and geographic targeting. The technology offers advertising partners the ability to target their display advertisements to members of the professional IT community and see return on investments.
As media consumption patterns trend toward community-generated content created within online communities like ITtoolbox, ensuring that advertisements reach consumers within the community, is the key to conversions and ROI. ITtoolbox Demographic Targeting allows advertisers to target the following criteria such as job titles, industry, and company size. ITtoolbox Demographic Targeting can be applied to all interactive marketing units including box, leaderboard, and skyscraper units.