IRIS.TV Launches Personalized End-screen for Online Video with Kaltura

May 07, 2015

IRIS.TV, a  programmatic content delivery system, announced a new dynamic, personalized end-screen plugin for Kaltura, provider of video technology platform. The plugin for Kaltura will offer clients of both a personalized and dynamic stream of video along with a personalized end-screen framework. Publishers can now provide users with both dynamic streams of video - powered by consumption and interaction - along with thumbnail choices specific to their real-time consumption habits. The partnership is aimed to help consumers discover relevant and engaging content while viewing across all connected devices.

When viewers finish consuming a piece of content through the Kaltura video player, they are presented with several options of what to watch next. Users have the option to click on their video of choice, programmatically displayed by IRIS.TV, or content is selected for them determined by user behavior, consumption history, engagement, and audience analysis.