IP Network, RTL Group’s International Ad Sales House, Rebrands to RTL AdConnect

May 09, 2017


Following a comprehensive strategic review, IP Network will be transformed into a single point of contact for advertisers wishing to communicate outside their home territory and are keen to benefit from local expertise. As part of the strategic repositioning, IP Network will change its name to RTL AdConnect as of May 4, 2017.

In addition to the established media partners, consisting of RTL Group’s broadcasters, as well as TV channels such as ITV in the UK and RAI in Italy, the new “total video” proposition of RTL AdConnect also encompasses inventory of powerful multi-platform networks such as StyleHaul to international clients. At the same time, the company is leveraging RTL Group’s network of ad tech investments such as SpotX, Smartclip, Clypd and VideoAmp.

As a result of the strategic review, IP Network will become RTL AdConnect, leveraging on the brand awareness of the RTL brand. The rebranding and corporate identity of RTL AdConnect was developed in-house by the Communications team, in close collaboration with Underscore, a London-based brand consultancy agency.