IOVOX, a global call analytics company, announced the availability of a new solution that provides marketers with enhanced data analytics, enabling them to make more informed decisions when evaluating the performance of inbound marketing campaigns. IOVOX's new Multichannel Marketing solution is specifically designed for companies using multiple marketing channels to drive inbound calls to their business.
Multichannel Marketing from IOVOX applies a unique phone number to each referring domain that generates call traffic — whether its paid, organic, social, email, or even offline. Combined with analytics from IOVOX, marketers have insight into the performance of each channel and can tune spending accordingly. In early customer implementations, the IOVOX solution has led to significant cost savings.
Multichannel Marketing easily integrates with campaign tracking in Google AdWords. Further, IOVOX enables marketers to track website call conversions from ads, including calls made from extensions and call-only campaigns.
While campaign-level tracking is helpful, the IOVOX multichannel solution allows customers to go two steps further: IOVOX's solution provides call data all the way down to the keyword level to analyze and optimize ad spend, as well as identify which ad groups and keywords drive the most calls and offline conversions.