IMImobile, zeebox Partner to Boost TV Audience Engagement

Apr 12, 2012


IMImobile -- a global provider of technology infrastructure for mobile data, interactive broadcast, voice and video services -- penned an agreement with zeebox. The partnership will integrate IMImobile's Multi-Media Console (MMC) within the zeebox SHOWTIME platform.

IMImobile's platform aggregates audience content across digital streams such as Twitter, Facebook, SMS, MMS, email, and apps. Broadcasters can edit, curate, and publish user-generated coverage through the zeebox second-screen experience to drive viewer engagement.

IMImobile worked closely with zeebox to design and host all of the creative for the "SHOWTIME" environment within the zeebox application.