IMImobile, a global specialist provider of mobile data platform and services, announced a strategic partnership with Content Connect Africa (CCA) to provide premium local independent music and video content across Africa.
CCA has a catalogue of African music content in Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast, and Kenya. It also holds the rights to exclusive video content featuring a host of popular African artists, including DJ Cleo and Will of Steel, Flavour, and Cabo Snoop.
The partnership with CCA will allow IMImobile to offer exclusive content such as full tracks, ringback tones, real tones, animation, images and videos to its mobile operator clients. The content will be integrated into IMImobile's Evolved Service Platform (ESP) to guarantee multi-channel delivery and superior customer experience across Africa.