IDM Group Adds New Online Advertising and Header Bidding Management Tools

Apr 05, 2018

IDM Group continues to expand its advertising and header bidding technology and services, with new integrated real-time reporting and anonymous audience profiling. Working with many publishers, IDM is not only tasked with providing editorial and content delivery solutions but also maximizing revenue. It is this unique insight, the company says, which drives IDM's understanding of the challenges publishers face. The result is an ad strategy designed around the strengths of both your content and audience.

Part of IDM's advertising services and technology includes real-time transparent performance metrics via a dashboard.  Additional reporting can be added from other tools to deliver a customized integrated dashboard with information of interest to publishers in one central place. IDM also offers a real-time audience profiling engine for packaging of ad inventory and for taking direct marketing actions (coupons, targeted ads, or specific questionnaires, etc.)