The Board of ICANN approved a recommendation that could see a range of new names introduced to the Internet's addressing system. A final version of the implementation plan must be approved by the ICANN Board before the new process is launched. It is intended that the final version will be published in early 2009. This proposal allows applicants for new names to self-select their domain name so that choices are most appropriate for their customers or potentially the most marketable. There will be a limited application period where any established entity from anywhere in the world can submit an application that will go through an evaluation process.