IBM Software Tracks Blogs, Web Content

Nov 08, 2005

IBM is delivering a new Public Image Monitoring Solution, a software offering designed with Nstein Technologies and Factiva, to allow organizations to analyze commentary, issues, and information affecting their brand, and providing insight into how they operate and make business decisions.

Companies can use the Public Image Monitoring Solution to track success of product introductions and marketing campaigns, to help determine focus areas for product and marketing improvements, and to conduct impact analysis by comparing consumer feedback and industry trends to actual sales data and marketing investments. The Public Image Monitoring Solution is based on IBM WebSphere Information Integrator OmniFind Edition, a commercial platform for deploying UIMA-based text analytics solutions. WebSphere Information Integrator OmniFind Edition provides advanced intelligent search capabilities, so that companies can access critical business information to improve the relevance of their search results.

The Public Image Monitoring Solution is built upon the Unstructured Information Management Architecture (UIMA), an open framework for building sophisticated analytic applications that provide domain-specific applications, analytics, taxonomies, and ontologies that can uncover latent meaning, relationships, and facts buried in information sources. The Public Image Monitoring Solution is currently available from IBM and Nstein Technologies. IBM WebSphere Information Integrator OmniFind Edition version 8.3, an enhanced version of the company¹s technology foundation for delivering information in context through enterprise search and text analysis of databases, content management systems, file systems, collaboration systems and external Web sites, is targeted to be available during Q4 2005.