IBM and iEnterprises announced the integration of iEnterprises’ customer relationship management (CRM) software, iExtensions CRM, with IBM’s social networking platform, Lotus Connections. The integration uses web services to bring a new social networking for CRM module to iExtensions CRM and Lotus Connections customers, allowing both groups to link and synchronize information between the two systems. The integration between the iExtensions CRM and Lotus Connections is based on a service oriented architecture (SOA) approach.
In addition, IBM announced the creation of the IBM Center for Social Software. The goal of the IBM Center is to create a new type of collaborative environment to answer some of the questions about social software, identify new business models, help discover next-generation Web 2.0 applications, and determine how and why people form viral communities and the implications they have on our daily lives. Dow Jones and the Healthcare business of Thomson Reuters are the first companies that intend to participate in the Center’s Corporate Residency program.
(www.lotus.com/connections, www.research.ibm.com/social, www.ienterprises.com)