IBM Helps National Geographic Create Photography Ecommerce Site

Dec 03, 2002

IBM has announced that it is working with the National Geographic Society to digitizing more than 10,000 of its images of culture, adventure, and nature and to make them commercially available worldwide. Based on IBM ebusiness software and hardware infrastructure technology, the new on-demand ebusiness solution will expand and enhance National Geographic's IT infrastructure through a new B2B Web site located at As a result of the new solution, National Geographic hopes to enable customers worldwide, including advertising agencies, corporate marketing departments, and international publishers, to view, select, purchase, and download images directly from their desktops. National Geographic's on-demand solution is based on WebSphere Commerce for Digital Media, software that allows customers to search the archive and to purchase images securely over the Internet. In addition, IBM's Content Manager and DB2 database software will serve as the repository enabling them to search, access, and analyze thousands of media assets. The solution will be based on e-Server pSeries. Additionally, IBM's digital asset management system solution for publishing, Networked Interactive Content Access (NICA), will be used to implement some future digitization projects at the Society. Initially the new site will house more than 10,000 photographs; National Geographic anticipates adding as many as 3,000 new images each year for commercial use.

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