IBM Announces Six New Watson Ecosystem Partners Building Cognitive Applications

Oct 29, 2015


BEST PRACTICES SERIES

IBM announced the addition of six new Watson Ecosystem partners who are developing apps and services powered by cognitive computing. The new partners, Engage, Macaw Speech, Opentopic, StatSocial, Vennli, and Domus Semo Sancus, are developing use cases in the areas of call center support, speech telephony, content marketing, social media analysis, survey analysis, and risk management.

Opentopic, is a marketing technology company that helps brands, marketers, and agencies drive transactions and marketing automation with cognitive content recommendations, distribution and analytics. Gust, an online funding platform, is using Opentopic's Cognitive Content Marketing solution, powered by the IBM Watson Taxonomy API, to get content recommendations based on entrepreneurial target audience profiles of their city hubs.

StatSocial is a social data company that enables brands and publishers to understand, segment, and target their audiences on the web. Using the Watson Personality Insights API, StatSocial analyzes social and blog content to identify the personality types, values, and needs of hundreds of millions of consumers across the world. Evolve24 is leveraging StatSocial's Watson-powered social data and analytics solution to understand the personality and social characteristics of select population segments for personalized campaigns.

Vennli is a growth strategy software provider using Watson's sentiment analysis and concept tagging abilities to analyze survey responses and identify the key elements that impact customer buying decisions. When Sage Vertical Gardens expanded into a new consumer market, they used the Vennli solution powered by IBM Watson to pinpoint the attributes that drive customer choice in very specific market segments and create an executable strategy for growth.

(ibm.com/Watson