Hulu Introduces Ad Swap Feature

Oct 04, 2011

Hulu unveiled a new tool which allows users to swap out an advertisement for one that is relevant to their interests. Ad Swap is customized to each individual user's profile and previous ad-viewing preferences.

The tool is designed to reduce budget waste for advertisers and drive higher engagement, brand and message recall, likeability, and purchase intent among consumers.

Ad Swap is an evolved version of the original Ad Selector, which was introduced alongside Hulu's public launch in 2008.