Hubspot and Taboola Announce Strategic Partnership

Jun 05, 2018

Taboola, a discovery platform, announced a partnership with hubspot, a CRM, marketing, sales, and customer service platform. Partners of Taboola and hubspot will now be able to seamlessly start content marketing campaigns with Taboola through the hubspot platform.

Taboola’s partnership with HubSpot will serve over 40,000 marketers with direct access to Taboola’s content discovery platform. Through the integration, HubSpot users who publish blog posts will be able to define and activate a Taboola campaign straight from the HubSpot platform allowing them to reach new, relevant audiences at scale. Marketers running campaigns will have full control through HubSpot; they can target multiple audiences that fit their products, manage budgets, A/B test creatives via a Taboola integration with Getty Images, and view real-time reports.

The partnership comes on the heels of Taboola’s recent announcement that its self-service platform for marketers grew to nearly $100M run rate in its first year. Taboola’s self-service business unit offers cost-efficient and scalable solutions to marketers allowing them to reach 1.4B users globally outside of search and social, placing relevant recommendations on some of the most premium publishers in the world, carrying high editorial value and brand safety.