HubSpot Marketing Platform Gets Ten New Features, Launches Free CRM and Sidekick Sales Acceleration

Sep 17, 2014

HubSpot, a marketing and sales platform company, announced ten new features for its marketing platform at #INBOUND14. The launches represent improvements to the company's integrated inbound marketing platform, including conditional logic in marketing automation workflows, an email optimizer, advanced revenue reporting, a content calendar, and anonymous personalization, which will be made available to the company's 11,500 customers worldwide immediately.

Additionally, HubSpot founders Brian Halligan and Dharmesh Shah announced the launch of HubSpot's sales platform, which includes a free CRM as well as Sidekick, a sales acceleration product that arms reps with the context they need. Sidekick can be used as a stand-alone product or integrated with CRMs, including HubSpot. Sidekick is currently available for use, while the CRM will launch to existing HubSpot customers in early 2015.