If you have ever doubted the importance of content marketing before, now is the time to put your mind at ease. The phrase "Content is King" is by no means a myth, and now it is more important than ever. However, if by content you're thinking, "I'll have to get more articles out". Stop right there, as contrary to what you may think, a block of text does not sit well with the average user. Many brands have yet to experiment with anything other than written content, but there are alternatives to this that can help companies increase the heat on their content marketing game and fan the flames of consumer engagement.
Aug 02, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 30, 2012, with stories on Olympic tracking apps, interning in Silicon Valley, LinkedIn's college pilot program, and more.
Parse.ly Launches API to Empower Publishers' Websites
Apps to Track the 2012 London Summer Olympics
Oxford University Press Gamifies Classic Books For Kids Via Web And Mobile
GigaOM Reveals the paidContent 50
Chatwing Introduces Chat Box for Weebly Book Reviewers
5 Things I Learned While Interning in Silicon Valley
#OnlyOnTwitter: Through the eyes of Olympians
YA Science Fiction Author Bypasses Traditional Publishing
Twitter Spotlight on Olympic stories
LinkedIn's College Pilot Program
3 New Tips on Social Network Marketing from Ydraw