In today's shifting consumer landscape, emerging technologies and mobile and web applications are rapidly changing the way brands reach their customers. The industry has evolved from a pre-internet world of attracting customers with aesthetically pleasing, well-organized storefronts in the right location, to a whole new strategy. Consumers are now available every second they are looking at a screen. The new, "always-on" user has forced brands to refocus their strategies to cater to the new digital experience age.
Aug 02, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 30, 2012, with stories on Olympic tracking apps, interning in Silicon Valley, LinkedIn's college pilot program, and more.
Parse.ly Launches API to Empower Publishers' Websites
Apps to Track the 2012 London Summer Olympics
Oxford University Press Gamifies Classic Books For Kids Via Web And Mobile
GigaOM Reveals the paidContent 50
Chatwing Introduces Chat Box for Weebly Book Reviewers
5 Things I Learned While Interning in Silicon Valley
#OnlyOnTwitter: Through the eyes of Olympians
YA Science Fiction Author Bypasses Traditional Publishing
Twitter Spotlight on Olympic stories
LinkedIn's College Pilot Program
3 New Tips on Social Network Marketing from Ydraw