In today's digital economy, companies see the revenue potential offered by data monetization and are striving to capitalize on it--preferably before their competitors do. This is particularly evident in the publishing industry, where some companies are already achieving incremental success by leveraging existing data about their consumers to generate new revenue streams. However, the majority of companies still need to determine how they want their organizations to leverage consumer data. More importantly, they need to consider how to synergize data trends emerging around both their existing base of consumers and a target demographic that may present new revenue opportunities, all of which is going through a degree of disruption in the market.
Aug 02, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 30, 2012, with stories on Olympic tracking apps, interning in Silicon Valley, LinkedIn's college pilot program, and more.
Parse.ly Launches API to Empower Publishers' Websites
Apps to Track the 2012 London Summer Olympics
Oxford University Press Gamifies Classic Books For Kids Via Web And Mobile
GigaOM Reveals the paidContent 50
Chatwing Introduces Chat Box for Weebly Book Reviewers
5 Things I Learned While Interning in Silicon Valley
#OnlyOnTwitter: Through the eyes of Olympians
YA Science Fiction Author Bypasses Traditional Publishing
Twitter Spotlight on Olympic stories
LinkedIn's College Pilot Program
3 New Tips on Social Network Marketing from Ydraw