There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.
Aug 02, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 30, 2012, with stories on Olympic tracking apps, interning in Silicon Valley, LinkedIn's college pilot program, and more.
Parse.ly Launches API to Empower Publishers' Websites
Apps to Track the 2012 London Summer Olympics
Oxford University Press Gamifies Classic Books For Kids Via Web And Mobile
GigaOM Reveals the paidContent 50
Chatwing Introduces Chat Box for Weebly Book Reviewers
5 Things I Learned While Interning in Silicon Valley
#OnlyOnTwitter: Through the eyes of Olympians
YA Science Fiction Author Bypasses Traditional Publishing
Twitter Spotlight on Olympic stories
LinkedIn's College Pilot Program
3 New Tips on Social Network Marketing from Ydraw