For many companies, "social video" is an enigmatic content format. However, Tania Yuki, founder and CEO of the social media marketing and analytics company Shareablee, believes brands simply need to look at social video as "designed to be consumed within ephemeral environments-easy to consume, fast to the point, involving some spectacle that makes it worth stopping what you're doing, and enjoying a brief immersive video experience." This definition separates social video from more evergreen formats, such as films or interviews.
Aug 09, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of August 6, 2012, with stories on covering the Olympics, Facebook photo sharing, a telling survey on Big Data, and more.
Amazon Cloud Player Now Available on Sonos
New Facebook App Transforms Facebook Photo Sharing
VICE Publishes Full Digital Edition on Issuu
London Olympics Beginning Multi-Platform Revolution
New Survey Reveals Big Data is Helping Companies Capture Sales Growth
OpenText Solutions Help UK National Press Photographers Showcase Visual Story of the Olympics
SurveyPlanet Launches Free Online Survey Tool
Toon Goggles to Launch on Google Play App Store