"Bite the Wax Tadpole" doesn't exactly roll off the tongue as a memorable moniker for a company. Yet, that's how the brand name for Coca-Cola was interpreted by many when the beverage firm first initiated marketing efforts in China. Worse, Pepsi's former catchphrase, "Pepsi brings you back to life," was translated among the Chinese as "Pepsi brings your ancestors back from the grave." Corporate giants like the cola kings can survive such embarrassing faux pas, but not every brand has the resilience and resources to recover from a major marketing blunder.
Aug 09, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of August 6, 2012, with stories on covering the Olympics, Facebook photo sharing, a telling survey on Big Data, and more.
Amazon Cloud Player Now Available on Sonos
New Facebook App Transforms Facebook Photo Sharing
VICE Publishes Full Digital Edition on Issuu
London Olympics Beginning Multi-Platform Revolution
New Survey Reveals Big Data is Helping Companies Capture Sales Growth
OpenText Solutions Help UK National Press Photographers Showcase Visual Story of the Olympics
SurveyPlanet Launches Free Online Survey Tool
Toon Goggles to Launch on Google Play App Store