As the line between editorial and advertorial continues to blur, so does the public's confidence in content from publications versus brands, as evidenced by new industry research that explores this topic-with some unexpected results. A new study by Vibrant shows that only two% more of consumers trust content from publications (35%) than from brands (33%); and yet, there are more consumers who distrust content from publications (18%) than there are who distrust content from brands (15.5%). Additionally, the number of consumers that distrust content from media titles they know (12%) is double the number who distrust content from brands that they know (6%).
Aug 09, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of August 6, 2012, with stories on covering the Olympics, Facebook photo sharing, a telling survey on Big Data, and more.
Amazon Cloud Player Now Available on Sonos
New Facebook App Transforms Facebook Photo Sharing
VICE Publishes Full Digital Edition on Issuu
London Olympics Beginning Multi-Platform Revolution
New Survey Reveals Big Data is Helping Companies Capture Sales Growth
OpenText Solutions Help UK National Press Photographers Showcase Visual Story of the Olympics
SurveyPlanet Launches Free Online Survey Tool
Toon Goggles to Launch on Google Play App Store