David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?
Aug 09, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of August 6, 2012, with stories on covering the Olympics, Facebook photo sharing, a telling survey on Big Data, and more.
Amazon Cloud Player Now Available on Sonos
New Facebook App Transforms Facebook Photo Sharing
VICE Publishes Full Digital Edition on Issuu
London Olympics Beginning Multi-Platform Revolution
New Survey Reveals Big Data is Helping Companies Capture Sales Growth
OpenText Solutions Help UK National Press Photographers Showcase Visual Story of the Olympics
SurveyPlanet Launches Free Online Survey Tool
Toon Goggles to Launch on Google Play App Store