Publishers are making the investment in native ads and sponsored content because the engagement metrics show a favorable reader experience. While the signs point to native ads being here to stay, publishers still have a lot of room to improve and optimize the native ad experience before it has long-lasting appeal. One opportunity that publishers can take to enhance their native ad program is by delivering a custom site search experience that helps advertisers reach their target audience while also showing fast and relevant results to readers. Here are three ways to successfully incorporate native ads into your reader's search experience.
Jul 12, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 9, 2012, with stories on mergers and acquisitions, HootSuite, Internet Protocol Address Management, and more.
Berkery Noyes Releases First Half 2012 M&A Report: The Online And Mobile Industry
HootSuite Adds More Applications to its Platform
Growth in Number of IP Addresses Drives the Global Internet Protocol Address Management
Grub Street Reads Aims to be the Quality Standard of the Indie Book Market
Omniverse One World Television Gears up to Launch My OmniBox
Barnes & Noble Introduces NOOK First
HomeFinder.com Releases Android App Built On Consumer Feedback
Taking a Scientific Approach to Improve Audience Engagement and Event Marketing
YourTeacher Releases Algebra 1 iBooks Textbook for iPad