Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
Jul 12, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 9, 2012, with stories on mergers and acquisitions, HootSuite, Internet Protocol Address Management, and more.
Berkery Noyes Releases First Half 2012 M&A Report: The Online And Mobile Industry
HootSuite Adds More Applications to its Platform
Growth in Number of IP Addresses Drives the Global Internet Protocol Address Management
Grub Street Reads Aims to be the Quality Standard of the Indie Book Market
Omniverse One World Television Gears up to Launch My OmniBox
Barnes & Noble Introduces NOOK First
HomeFinder.com Releases Android App Built On Consumer Feedback
Taking a Scientific Approach to Improve Audience Engagement and Event Marketing
YourTeacher Releases Algebra 1 iBooks Textbook for iPad