"Today's users seek online video content on the screen of their choice. They should be able to access the video anywhere and virtually anytime they desire," says Matt Smith, chief evangelist for Anvato. "The models may vary, but every screen is the new normal." The new normal also includes more "snackable content" in the form of shorter videos that cater to smaller consumer attention spans. To wit: Snapchat, which limits user videos to 10 seconds or less, now has 6 billion video views per day.
Jul 26, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 23, 2012, with stories on VidCaster, GoGo Cast acquiring Dingo Mobile, V&A Publishing selecting CoreSource Platform, and more.
Final Call: Social Madness
V&A Publishing Selects Ingram's CoreSource Platform
Proto.io Launches ‘Freebies' for UI and UX Professionals
GoGo Cast Acquires Dingo Mobile giving Advertisers the Opportunity to...
Conversation's White Paper Provides Emerging Ad Industry Insights
fishbat Discusses the Relationship Between Tout and WWE
VidCaster Boosts Revenue for Video Publishers with Cross-Platform Paywall