Social media monitoring really took off about five years ago with many companies hiring chief listening officers to bring the social media discussions into the boardroom. The job description was simple: monitor all forms of social media to see what the buzz was about the company and pass on any complaints, product ideas, or tips to various departments within the organization. However, as we get ready to turn the corner to 2015, some believe a CLO is too passive to be effective.
Jul 26, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 23, 2012, with stories on VidCaster, GoGo Cast acquiring Dingo Mobile, V&A Publishing selecting CoreSource Platform, and more.
Final Call: Social Madness
V&A Publishing Selects Ingram's CoreSource Platform
Proto.io Launches ‘Freebies' for UI and UX Professionals
GoGo Cast Acquires Dingo Mobile giving Advertisers the Opportunity to...
Conversation's White Paper Provides Emerging Ad Industry Insights
fishbat Discusses the Relationship Between Tout and WWE
VidCaster Boosts Revenue for Video Publishers with Cross-Platform Paywall