It is almost a truism that marketing has become highly technology-intensive. A nearly ubiquitous component of any marketing technology portfolio is email marketing. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. A related component is marketing automation. Customers often talk of these in the same breath. In this article, we will look at this distinction in some detail and also summarize what marketers should know when evaluating these technologies.
Jul 26, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 23, 2012, with stories on VidCaster, GoGo Cast acquiring Dingo Mobile, V&A Publishing selecting CoreSource Platform, and more.
Final Call: Social Madness
V&A Publishing Selects Ingram's CoreSource Platform
Proto.io Launches ‘Freebies' for UI and UX Professionals
GoGo Cast Acquires Dingo Mobile giving Advertisers the Opportunity to...
Conversation's White Paper Provides Emerging Ad Industry Insights
fishbat Discusses the Relationship Between Tout and WWE
VidCaster Boosts Revenue for Video Publishers with Cross-Platform Paywall