Consider that the average Facebook video is approximately 44 seconds long, according to Socialbakers. Yet, even that relatively brief visual message may be longer than ideal. Recently published data by Socialbakers indicates that Facebook videos shorter than approximately 21 seconds performed in the top 25% for completion rates. Additionally, 20% of viewers click away from a video after only 10 seconds or less; 33% of viewers click away in 30 seconds and 45% by one minute. Considering that video converts consumers better than other forms of digital content (71% of respondents to a fresh Vidyard poll revealed that video converts better than text and images), digital publishers, content providers, and marketers alike need to give careful thought to the runtime of their marketing videos, experts insist.
Jul 26, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 23, 2012, with stories on VidCaster, GoGo Cast acquiring Dingo Mobile, V&A Publishing selecting CoreSource Platform, and more.
Final Call: Social Madness
V&A Publishing Selects Ingram's CoreSource Platform
Proto.io Launches ‘Freebies' for UI and UX Professionals
GoGo Cast Acquires Dingo Mobile giving Advertisers the Opportunity to...
Conversation's White Paper Provides Emerging Ad Industry Insights
fishbat Discusses the Relationship Between Tout and WWE
VidCaster Boosts Revenue for Video Publishers with Cross-Platform Paywall