David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?
Jul 26, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 23, 2012, with stories on VidCaster, GoGo Cast acquiring Dingo Mobile, V&A Publishing selecting CoreSource Platform, and more.
Final Call: Social Madness
V&A Publishing Selects Ingram's CoreSource Platform
Proto.io Launches ‘Freebies' for UI and UX Professionals
GoGo Cast Acquires Dingo Mobile giving Advertisers the Opportunity to...
Conversation's White Paper Provides Emerging Ad Industry Insights
fishbat Discusses the Relationship Between Tout and WWE
VidCaster Boosts Revenue for Video Publishers with Cross-Platform Paywall