Since the 1950s, advertorials and product placements emerged, and, as the internet and online commerce took hold, Amazon blazed trails by serving up book recommendations to users based on their previous purchases and online behaviors. Today, these sorts of activities-designed to deliver advertising content, online or via mobile devices, to consumers who have demonstrated their potential interest in the product or service-are known as native advertising. The practice lives on a continuum between "annoying" and "useful," depending on the perspective of the consumer. The goal for marketers is to land somewhere closer to the useful end of the spectrum.
Jul 02, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 2, 2012, with stories on LinkedIn, the top 100 SEO companies, HTML5 and more.
Restaurant City Leaving Facebook
Microsoft's Non-Cash Accounting Charge
Twitter Voting To Count in All-Star Game MLB.com Final Vote
TheKrazyCouponLady.com Launches New Video Feature
Tweets No Longer Displayed on LinkedIn
Richard Beckman Steps Down as CEO of Prometheus Global Media
Top 100 Search Engine Optimization Companies
HTML5 Mobile OS Coming from Firefox?