Publishers are making the investment in native ads and sponsored content because the engagement metrics show a favorable reader experience. While the signs point to native ads being here to stay, publishers still have a lot of room to improve and optimize the native ad experience before it has long-lasting appeal. One opportunity that publishers can take to enhance their native ad program is by delivering a custom site search experience that helps advertisers reach their target audience while also showing fast and relevant results to readers. Here are three ways to successfully incorporate native ads into your reader's search experience.
Jul 02, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 2, 2012, with stories on LinkedIn, the top 100 SEO companies, HTML5 and more.
Restaurant City Leaving Facebook
Microsoft's Non-Cash Accounting Charge
Twitter Voting To Count in All-Star Game MLB.com Final Vote
TheKrazyCouponLady.com Launches New Video Feature
Tweets No Longer Displayed on LinkedIn
Richard Beckman Steps Down as CEO of Prometheus Global Media
Top 100 Search Engine Optimization Companies
HTML5 Mobile OS Coming from Firefox?