As the line between editorial and advertorial continues to blur, so does the public's confidence in content from publications versus brands, as evidenced by new industry research that explores this topic-with some unexpected results. A new study by Vibrant shows that only two% more of consumers trust content from publications (35%) than from brands (33%); and yet, there are more consumers who distrust content from publications (18%) than there are who distrust content from brands (15.5%). Additionally, the number of consumers that distrust content from media titles they know (12%) is double the number who distrust content from brands that they know (6%).
Jul 02, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 2, 2012, with stories on LinkedIn, the top 100 SEO companies, HTML5 and more.
Restaurant City Leaving Facebook
Microsoft's Non-Cash Accounting Charge
Twitter Voting To Count in All-Star Game MLB.com Final Vote
TheKrazyCouponLady.com Launches New Video Feature
Tweets No Longer Displayed on LinkedIn
Richard Beckman Steps Down as CEO of Prometheus Global Media
Top 100 Search Engine Optimization Companies
HTML5 Mobile OS Coming from Firefox?