Two weeks after its 2013 launch date, Electronic Arts, Inc. sold 1.1 million copies of its "SimCity 5" game, with digital downloads representing half of all sales. President Barack Obama's 2012 campaign website increased donation conversions by 49% and, ultimately, raised an additional $500 million. And Amazon famously changed its checkout button 6 years ago, increasing site revenue by $300 million. What's the common denominator in all three success stories and in countless other case studies across the internet? Each conducted A/B tests, which produced phenomenal results. And they're far from the fringe minority: 75% of strategic phase marketers rely on A/B testing to learn about customer behavior, per MarketingSherpa's 2012 "Website Optimization Benchmark Report."
Jul 02, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 2, 2012, with stories on LinkedIn, the top 100 SEO companies, HTML5 and more.
Restaurant City Leaving Facebook
Microsoft's Non-Cash Accounting Charge
Twitter Voting To Count in All-Star Game MLB.com Final Vote
TheKrazyCouponLady.com Launches New Video Feature
Tweets No Longer Displayed on LinkedIn
Richard Beckman Steps Down as CEO of Prometheus Global Media
Top 100 Search Engine Optimization Companies
HTML5 Mobile OS Coming from Firefox?