When a radio station wants to broadcast a program that reaches as many ears as possible-even remote listeners in the hinterlands-it amps up the signal. But when content marketers with branded content to promote seek to swell their audience, it's not as simple as cranking up a dial. Wider distribution of content that's created to grow affinity and brand consideration-and not necessarily to hawk a product or service-requires careful research, planning, and execution to overcome the significant challenges today. Smart publishers, content providers, and marketers need to recognize these challenges and develop effective strategies to connect with the crowds in a landscape that's already overcrowded with competitors.
Jul 19, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 16, 2012, with stories on the best time to post to social media, global mobile payment platforms, videogames on kickstarter, and more.
RESERVE CHANNEL Launches on YouTube
EBSCO Publishing's Medical E-book Collection Now Includes Elsevier Health Sciences Titles
AdJuggler Expands Exchange Media Program With Direct Link To PubMatic
Now SafetyPay Offers Global Mobile Payment Platform
Drupal Growth & Innovation Focus of Midwest Developer Summit
USA TODAY Sports Media Group Re-launches and Re-brands highschoolsports.net as USA TODAY High School Sports
The Constellations Get Kicked Off Youtube
Moon Travel Guides Offers Free eBooks to Democratic and Republican National Convention Attendees
The Next Million Dollar Kickstarter Video Game Project
What's the Best Time to Post to Social Media?
Simon & Schuster Children's Publishing Partner with Mobile Commons for Young Adult Text Campaign
Allure To Give Away Over $690,000 In Prizes Through Mobile Tagging
Castii App Puts a Group Spin on the Pinterest idea
Overhauling mobile.twitter.com from the ground up