Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.
Jul 19, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 16, 2012, with stories on the best time to post to social media, global mobile payment platforms, videogames on kickstarter, and more.
RESERVE CHANNEL Launches on YouTube
EBSCO Publishing's Medical E-book Collection Now Includes Elsevier Health Sciences Titles
AdJuggler Expands Exchange Media Program With Direct Link To PubMatic
Now SafetyPay Offers Global Mobile Payment Platform
Drupal Growth & Innovation Focus of Midwest Developer Summit
USA TODAY Sports Media Group Re-launches and Re-brands highschoolsports.net as USA TODAY High School Sports
The Constellations Get Kicked Off Youtube
Moon Travel Guides Offers Free eBooks to Democratic and Republican National Convention Attendees
The Next Million Dollar Kickstarter Video Game Project
What's the Best Time to Post to Social Media?
Simon & Schuster Children's Publishing Partner with Mobile Commons for Young Adult Text Campaign
Allure To Give Away Over $690,000 In Prizes Through Mobile Tagging
Castii App Puts a Group Spin on the Pinterest idea
Overhauling mobile.twitter.com from the ground up