Consider that the average Facebook video is approximately 44 seconds long, according to Socialbakers. Yet, even that relatively brief visual message may be longer than ideal. Recently published data by Socialbakers indicates that Facebook videos shorter than approximately 21 seconds performed in the top 25% for completion rates. Additionally, 20% of viewers click away from a video after only 10 seconds or less; 33% of viewers click away in 30 seconds and 45% by one minute. Considering that video converts consumers better than other forms of digital content (71% of respondents to a fresh Vidyard poll revealed that video converts better than text and images), digital publishers, content providers, and marketers alike need to give careful thought to the runtime of their marketing videos, experts insist.
Jul 19, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 16, 2012, with stories on the best time to post to social media, global mobile payment platforms, videogames on kickstarter, and more.
RESERVE CHANNEL Launches on YouTube
EBSCO Publishing's Medical E-book Collection Now Includes Elsevier Health Sciences Titles
AdJuggler Expands Exchange Media Program With Direct Link To PubMatic
Now SafetyPay Offers Global Mobile Payment Platform
Drupal Growth & Innovation Focus of Midwest Developer Summit
USA TODAY Sports Media Group Re-launches and Re-brands highschoolsports.net as USA TODAY High School Sports
The Constellations Get Kicked Off Youtube
Moon Travel Guides Offers Free eBooks to Democratic and Republican National Convention Attendees
The Next Million Dollar Kickstarter Video Game Project
What's the Best Time to Post to Social Media?
Simon & Schuster Children's Publishing Partner with Mobile Commons for Young Adult Text Campaign
Allure To Give Away Over $690,000 In Prizes Through Mobile Tagging
Castii App Puts a Group Spin on the Pinterest idea
Overhauling mobile.twitter.com from the ground up