Hot Banana Software Inc., a North American Web content management system company, has announced enhancements to its current version of Hot Banana. The upgrade is intended to improve its Search Engine Optimization (SEO) performance with the addition of a Conversion Tracking tool, Robots.txt, and Meta Tag Management.
The search engine Conversion Tracking tool is designed to work in conjunction with paid search engine marketing campaigns from Google, Yahoo!, MSN, Overture, and Atlas One Point search engine ranking systems and other hosted conversion tracking systems. Conversion tracking is now fully integrated into Hot Banana software and allows those services to track users as they navigate Hot Banana Web sites, improving click-through rates and campaign ROI.
Robots.txt is a file placed in Web pages that controls which portions of a Web site are found by search engines. It helps search engine robots identify Web pages to be indexed and featured in their indices, and this in turn makes the Web site content more search engine-friendly.
Meta Tag Management allows Hot Banana users to control each Web page's Meta Data keywords, descriptions, and title tags, and also obtain an overall site view by managing the Meta Tags for the entire site. This includes advanced user management features such as date of last search update, cache or no cache, and copyright information.