Hot Banana Software, a provider of Web Content Management (WCM) and Active Marketing solutions, and PRWeb, an Internet press release distribution platform, have announced a partnership that allows users of Hot Banana's Active Marketing Web Content Management Suite to distribute press releases to multiple online news, syndication, and newswire services via a technology integration with PRWeb.
Online marketers are adding PR campaigns as part of their eMarketing mix by writing press releases that are search engine friendly, which are then added to the Hot Banana press release template in the Active Marketing Web Content Management Suite. From there, the press release is sent to multiple destinations, including a press release listing page on the company's Web site, to a news headline listing on the Web site's home page, to the subscribers to the eNewsletter and to PRWeb for distribution directly through its network.
Hot Banana has also announced a new technology solution--Hot Banana For Agencies-- targeted exclusively at online, eMarketing, and interactive agencies as well as traditional marketing and advertising agencies. Hot Banana For Agencies is designed to help all kinds of agencies manage their needs for clients who are running multiple marketing campaigns utilizing multiple time-limited, custom Landing Pages, or Micro Marketing Sites.
Hot Banana For Agencies includes data transfer, personalization, testing and measurement features including: Hot Banana's Form Builder (optionally linked to SalesForce.com's CRM); a Landing Page Manager with built-in A/B testing; Micro Marketing Site Manager for mini Web sites of up to 10 Web pages; integrated WebTrends 7 Web analytics; and optional, custom email software integration to ‘close-the-loop' on email marketing campaigns, which can now be measured from end-to-end. Hot Banana For Agencies is available On Demand (Software as a Service - SaaS), from $475 per month. A licensed version of Hot Banana For Agencies is available on request.