Hot Banana Integrates WebTrends 7 Web Analytics with its CMS

Dec 14, 2004


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Hot Banana Software Inc., a North American Web content management system (CMS) company, has announced the integration of WebTrends Web analytics solutions with Hot Banana's Web CMS. The integration is designed to assist Hot Banana's mid-sized clients in adopting Web analytics.

With this integration, Hot Banana plans to enable clients to easily set up WebTrends solution's content groups, campaigns, and conversion scenarios from within the Hot Banana interface. As a result, clients will be able to determine which campaigns are driving the best results; understand which areas of the site require improvement, and which are of most interest; and evaluate how to best optimize Web site conversion scenarios to increase the number of visitors fulfilling their business goals.

Hot Banana's customer Web sites can be analyzed with WebTrends 7, which uses a data collection technology called WebTrends SmartSource, based on page tagging. By integrating WebTrends SmartSource with Hot Banana's Web CMS, customers can automate the process of tagging and testing Web pages for analysis using the Hot Banana interface to minimize hand-coded errors and ensure that their sites are properly coded for collecting Web traffic and visitor behavioural data.
(www.hotbanana.com; www.webtrends.com)