Hot Banana Software Inc., a provider of web content management for marketing, has announced new website optimization features, including a "SEO Center" and a vendor-agnostic "Analytics Center" designed to help marketers at small-to-midsize companies improve their organic rankings in search results--without IT support or deep SEO expertise.
The new SEO Center is designed to help marketers manage SEO-friendly websites that are built using well written and clean code; plain English URLs, page titles and headings; h and alt tags; meta tags; robots.txt files and a keyword analyzer that shows the keyword density, frequency, and weight. The Analytics Center enables users to work with several pre-configured, web analytics vendors, such as ClickTracks, WebTrends, Google Analytics, and IndexTools. Other web analytics vendors can be manually configured. Once configured Hot Banana automatically adds the analytic vendor of choice's preferred tagging code to each web page, so marketers can track keyword conversions and website visitors.
Hot Banana has also added its own lead source and conversion tracking mechanisms for Google Adwords, Yahoo! and MSN conversion tags, and EmailLabs Action Tracking conversion tags. New SEO features in Hot Banana's latest release, Version 5.5, include: an XML Sitemap that automatically creates XML standards-compliant sitemaps and registers them with Google, Yahoo!, and MSN; automated title attributes in hyperlinks, which set the hyperlink titles in the Rich Text Editor as the default page-title attributes for search engines; and duplicate content redirect 301 where automated tags tell search engines not to spider cloned and printer-friendly web pages.