Hoover’s Releases Subscription-Based Pro Premium

Jul 23, 2004

Hoover's, Inc. has announced the release of Hoover's Pro Premium, a subscription-based business information service designed to help small and mid-sized businesses more efficiently identify sales and marketing opportunities and achieve business goals more rapidly. Pro Premium subscribers will have access to an expanded database and tools that are intended to help drive a business' growth by enabling subscribers to identify new prospects and markets faster and more effectively and at a lower cost than other options.

Hoover's Pro Premium will provide subscribers with access to three businesses databases. Subscribers will be able to build prospect lists from more than 2.5 million U.S. and international businesses as well as access and review information about more than 12 million U.S. and international businesses. Tools for Pro Premium subscribers include the Family Tree Viewer and the Build Company List tool. Family Tree Viewer provides subscribers with the ability to view the total revenue generated from an entire corporate family, helping to identify cross-sell and up-sell opportunities. The Build Company List tool provides users with the ability to compile lists of companies from the three different databases using up to 29 different search parameters. These lists can then be downloaded to spreadsheets for importing into applications such as contact management programs.