Hoover's, Inc., a provider of authoritative business information, has announced theofficial launch of the newly redesigned Hoover's Online (www.hoovers.com). The Web site is designed to offer intuitive navigation and powerful search tools, allowing faster access to Hoover's database of 12 million companies.
Improvements and new features of the site include: Improved Navigation, Increased Export Options, Expanded Industry Coverage, and a "Find Similar Companies" tool. Industry Coverage has doubled from 300 to more than 600 industries. An industry keyword search function has been added, as well as immediate access to industry news.
The "Find Similar Companies" tool includes a "Reverse" search tool that locates companies with attributes similar to those of high-value customers and prospects. Download tools allow customized selection of individual fields and support Microsoft Excel and other formats that are downloadable into contact management systems.