Hoover's, Inc, a D&B company that provides information about industries, companies, and decision makers, has announced a Web site redesign that brings new content and improved navigation tools to non-subscribers. Featuring new task-oriented functional pathways to its business insight and tools, Hoover's free site delivers a streamlined customer experience through navigation, allowing faster access to its coverage of 13 million companies, more than 14 million decision makers and 600 industries.
Two new functional pathways, Research Companies & Industries, Find Business People, and Generate Custom Lists highlight industry information and the capability to build custom lists and reports. Primary site enhancements include a new user interface and navigation structure that guides users to the information and tools they need, as well as an expanded Internet Advertising Bureau-compliant ad format.
Additionally, the enhancements now give Hoover's non-subscribers access to: complete, subscriber-only content for a selection of top public and private companies worldwide each quarter; tabular format search results including company name, company type, location, and sales; and a selection of Hoover's most-used subscriber tools, including Download to Excel, Build A Report, Build Company List and Build Executive List.