Hoover’s Enhances Information Platform

Aug 31, 2010

Hoover's, Inc. announced enhancements to its business information platform, including both the addition of 3 million new email addresses through Hoover's ConnectMail and more than 1,800 Morningstar Equity Research Reports. These enhancements build upon the features already present in Hoover's platform, launched in March 2010, which was created partly as a service to allow advertisers to build targeted lists for direct marketing campaigns. Also included with the Morningstar Reports is Hoover's "Bulls Say/Bears Say" analysis and commentary, which highlights strategic information in the reports.