Hoover's Inc. has launched The Hoover’s Index, a free, proprietary monthly index of the public and private companies, non-profits, and associations, which represent the brand leaders, up-and-comers, and “buzz” creators driving the U.S. and international economies. The Hoover’s Index, which reveals monthly spikes in company search activity, represents a relative ranking of companies generating interest and exposure independent of pure fiscal performance measured by most business ranking indexes.
The Hoover’s Index is based on an algorithm that takes into account the search trends of business professionals, including both organic and internal searches on Hoover’s site, as well as business-related searches conducted via major search engines. Movement above and below index will determine ranking, instead of gross search volume. A company’s ranking is derived from the changes in search volume, indexed against the previous 52-week average for that company. The Hoover’s Index expands and replaces The Hoover’s 100 list, which originally launched on Hoover’s site in May 2006. The Hoover’s Index is compiled from a universe, which includes all worldwide companies that trade on a major stock exchange, as well as private companies identified as leaders by Hoover’s staff. Hoover’s subscribers can click through from The Hoover’s Index to coverage of the history, operations, and executives leading each company on the list.
The Hoover’s Index will be complemented by expanded editorial coverage on the biggest movers and shakers that have had a significant change in their index ranking, and that show the most dynamic momentum in a number of key areas including market interest, valuation, executive movement, and market potential.