HitFox Purchases Chili Entertainment, Advertising Network ad2games

Feb 07, 2012

HitFox, a game distribution website provided by GS Internet GmbH, has acquired Chili Entertainment GmbH. Chili Entertainment's game advertising network, ad2games, will join HitFox's marketing portfolio. For HitFox, the acquisition is "the next step on the way to becoming a fully integrated game distributor," the company said in a statement. HitFox added that it is seeking further partnerships with game suppliers and advertisers.

HitFox offers a mix of games and gaming accessories for both customers and business partners. HitFox launched its business in mid-2011 with deals on online, mobile, and console games, and later expanded into performance marketing. In 2011, ad2games reportedly generated more than 75 million clicks on advertisements throughout Germany and Europe. Chili Entertainment GmbH was previously majority-owned by Gameforge AG.