Highspot Raises $15 Million

Jun 20, 2017

Highspot, a sales enablement solution, announced the closing of a $15 million Series B financing round led by Shasta Ventures, with participation from Salesforce Ventures and existing investor, Madrona Venture Group. This new investment will help Highspot extend its ability to provide reps with capabilities that result in more effective customer conversations.    

Highspot claims it is helping companies generate unparalleled ROI on their sales content and training investments while improving sales effectiveness. This has been driven by the company’s AI capabilities, which power features such as semantic search, contextual recommendations for identifying the best content for specific customers, and Content Genomics, patented technology that tracks how content evolves across an organization.  

The company’s solution addresses crucial needs for sales, sales enablement, and marketing teams, including:

  • User experiences that improve how content is discovered, customized, and shared, and help reps allocate a greater portion of their time to revenue-generating activities.
  • A wide range of options for organizing and managing sales content, including in-context training and guided selling. This helps sales enablement leaders highlight best practices, reduce sales process complexity, and achieve business outcomes faster.
  • A closed loop of data and insights connecting marketing, sales, and customers. By using the company’s sophisticated analytics on content usage, engagement, and influenced revenue, marketers are able to determine which types of content deliver the most impactful results throughout the buyer’s journey.    

Moving forward, the company plans to build upon these and other core offerings while broadening its market reach.