Higher Logic Acquires Marketing Automation Platforms Informz and Real Magnet

Oct 17, 2017

Higher Logic, a provider of cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies. This acquisition accelerates Higher Logic’s plans to use broader customer and member interactions as the cornerstone of a lifecycle engagement platform. Integrating the strength of these two marketing automation solutions with Higher Logic’s leading engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience.

Higher Logic’s recent acquisitions, which include Socious and Kavi Workspace in the first quarter of 2017, along with organic growth, has resulted in a 3.5X increase in annual recurring revenue, customers, and employees. Combined, the Higher Logic, Informz and Real Magnet platforms process billions of customer interactions every month. By capturing a broader set of engagement data points, Higher Logic will build richer member and customer personas that enable deep segmentation and personalization to help drive measurable outcomes.