HighBeam Names "Chief Blogging Officer"

Dec 03, 2004


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HighBeam Research, Inc. has partnered with blogger Christopher Locke in an effort to help the company develop a new resource for bloggers and aspiring bloggers. Locke, co-author of the Cluetrain Manifesto: The End of Business As Usual and Gonzo Marketing: Winning Through Worst Practices, is helping HighBeam Research develop tools that make it easy for bloggers to enhance their blogs with information found on the HighBeam Research Engine. As a way to pilot the new HighBeam Research blogging tools, Locke -- known for his irreverent views and tongue-in-cheek observations -- is blogging daily on a demonstration site he has named, "Chief Blogging Officer."

Locke's blog showcases how bloggers can use the HighBeam Research Engine to search newspapers, magazines, journals, and transcripts on HighBeam Library; meta-search the entire Web on HighBeam Web; fact-check using encyclopedias, dictionaries, thesauruses, and almanacs on HighBeam Reference; and use HighBeam Executives to profiles of business people. In addition to advanced searching options, email alerts, and folders for organizing articles, HighBeam Research now offers a tool that allows bloggers to link to the full text of a relevant article from their blog. While full text articles are usually only available to HighBeam Research Full Members who pay a subscription, as part the HighBeam Research Bloggers Program, bloggers will be able to provide their readers with time-limited free access to full text articles in their blogs. Locke has recruited a team of bloggers who will also use the HighBeam Research tools to enhance their own sites. Interested bloggers can contact cbo@highbeam.com to be part of the program.
(www.chiefbloggingofficer.com; www.highbeam.com)