Heineken International has launched a corporate communications initiative and unveiled its Tridion powered Web site, www.heinekeninternational.com. The site is designed to foster open dialogue between the company and the investment community, journalists, prospective employees, non-government organizations, and consumers.
In an effort to support brand unity, Heineken International is providing its autonomous operating companies throughout the world with a Virtual Corporate Office (VCO). The VCO, a publishing infrastructure based on Tridion's enterprise content management (ECM) Solution, was developed by Heineken Corporate Communication to support the Web presence of its operating companies.
Design agency Blast Radius helped create the Web site, which is based on Tridion's ECM solution. Blast Radius worked with Heineken to help realize its concepts and address the needs of constituents by providing each with more relevant features and functionality. Interactive stock charts and investment calculators have been added for investors and analysts, along with an image library for journalists. Other features include employee testimonials, executive interviews, financial and responsibility management reports available for download, and information about all of Heineken's brands and breweries.