Heartbeat Raises $1 Million in Seed Round

Dec 12, 2017

Heartbeat, a two-way brand endorsement platform, announced the close of a $1 million seed round of equity funding, led by Sinai Ventures, backers of Pinterest and Compass, along with Firebrand Ventures. With total funding of $2.9 million to date, Heartbeat’s existing investors, including Right Side Capital Management also contributed to this seed round.
Since launching last year, Heartbeat has enabled numerous influencer campaigns in partnership with premium brands including H&M, Amazon, Laura Mercier, Soylent, Bebe, Le Tote, Dashlane, Kaplan MD, Syfy, Warner Bros, and Saks Fifth Avenue. Additionally, the company has formed strategic partnerships with major generation Z and female-focused agencies including Clique Media Group, W Promote, and AwesomenessTV. Heartbeat says its total audience reach has grown to more than 526 million consumers through its over 145,000 Ambassadors, currently generating over 100 million likes and over 9 million comments weekly.
Heartbeat says it offers in-depth targeting and segmentation capabilities to ensure brands reach the right audience, based on interests, location, shopping habits, and more. Brands can then choose from seven types of marketing campaigns, such as a new product launch or driving increased sales on-site. Once a campaign launches, Ambassadors begin publishing user generated content immediately, enabling brands to review insights and optimize campaigns in real-time from a robust analytics dashboard.