Hearst To Offer Daily Deals with Analog Analytics

Mar 22, 2011

The Hearst Corporation has joined with Analog Analytics to offer daily deals to supplement its online revenue. Analog Analytics is a white-label local daily deals service that offers digital coupons and deal certificates, which reportedly works with more than 850 publishers and broadcasters, including NBC, CBS, and MediaNews Group.

Many media and newspaper groups have turned to the daily deals market to generate income and support local readership. The first Hearst brand to implement the daily deals service is expected to be SeattlePi.com.

(www.hearst.com, www.analoganalytics.com)