Hearst Offers SmartMoney Digital Edition through Texterity

Feb 06, 2004


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Texterity, Inc. has announced that Hearst Magazines is offering SmartMoney as a digital edition for the first time using Texterity's Published Web Format for Magazines. Using Texterity's solution, SmartMoney will offer a digital magazine delivery as a premium to new subscribers. When subscribers sign up for a 12-month subscription, they will be instantly delivered a digital version of the magazine. The SmartMoney subscription marketing campaign will include an email message to over 20,000 users, order forms on the magazine's Web site, and integration with portals such as Lycos. Readers of the digital edition will be able to use a "send to a friend" feature to forward articles of interest. Those receiving the messages will see a personalized note, an image of the article and a web link to the issue with an offer to subscribe.

Texterity's Published Web Format (PWF) solution includes subscriber management, content conversion, hosting, intelligent tracking, and branding for each magazine. Benefits and features of PWF include: Viewing from Windows, Macintosh, Linux, and virtually any Web connected device is supported; Replicates the experience of the print edition--same layout, page numbers, and image quality of the magazine, but with the navigation, linking, and ease-of-use of the Web and full support for cover wraps, bellybands, BRCs, and gatefolds; Integrated email delivery and tracking service--supports full mail tracking, including mail opened, click-through, "send to a friend", opt-outs, and bounce back breakdowns; and Article and ad tracking--reports on article access, ad viewing, and third-party linking.

(http://www.hearstcorp.com/magazines), (http://www.texterity.com)