Healthline, a provider of intelligent health information services, has secured $21 million in Series B financing led by GE/NBC Universal’s Peacock Equity Fund, a joint venture between GE Commercial Finance’s Media, Communications & Entertainment business and NBC Universal. The round also includes strategic financing from Aetna Ventures, LLC, Kaiser Permanente Ventures, U.S. News and World Report, and previous investors VantagePoint Venture Partners and Reed Elsevier Ventures. Healthline plans to use proceeds from the Series B round to expand research and development, engineering, sales, and network services to meet the growing demand from a broad spectrum of blue chip consumer-facing businesses looking to improve the way consumers find, understand and manage health-related information.
Highlighting this financing round is a series of key operating alliances between Healthline and its strategic investors, including an agreement in which Healthline will provide isearch, navigation and content services to NBC Universal’s iVillage Total Health, a consumer health portal. In a separate announcement also made today, Healthline marks a major expansion of its partner network to include its collaboration with NBC Universal’s iVillage Total Health and agreements to power health information services on Aetna, AOL, and Ask.com.