Harry Potter Comes to Kindle Lending Library
If you are one of the few people left who haven't read the Harry Potter novels, perhaps you just haven't had the right access: hardcovers, paperbacks, ebooks sold through the Pottermore website. None of those options worked for you, but don't fret. Starting on June 19, you'll be able to borrow the ebooks from the Kindle Lending Library, giving you one more option to read J.K. Rowling's ubiquitous series.
As Amazon put it in a press release, "Owning a Kindle just got a whole lot better for magic-loving Muggles." Amazon purchased an exclusive license from Rowling's Pottermore which allows for the unlimited lending of the seven Potter novels through the Kindle Owners Lending Libraries.
Ahead of the release of the Harry Potter ebooks and digital audiobooks, J. K. Rowling's Pottermore.com is running a survey on e-reading habits. Pottermore was originally scheduled to open shop in October, but due to concerns about heavy traffic, the launch was pushed back to sometime in the first half of 2012.
Social media, tablets, and eReaders have not only changed the publishing model, they have given authors and publishers a whole new avenue to engage readers beyond books. Now, with the launch of interactive websites that accompany these books, such as J.K. Rowling's Harry Potter experience, Pottermore, and the continued growth and acceptance of mobile apps, the list of digital possibilities is getting longer.
Pottermore sold more than £1 million ($1.59 million) worth of ebooks in the first 3 days of availability, according to Pottermore CEO Charlie Redmayne. Sales were higher than expected, Redmayne said. With an average price of $9.13, around 164,000 copies were sold.
Amazon Prime customers can now borrow all seven Harry Potter books from the Kindle Owners' Lending Library. The Lending Library is a benefit to those that belong to Amazon's Prime membership group, which gives those members access to 145,000 books to borrow in addition to 18,000 movies and TV episodes for streaming. Members are allowed to borrow one book at a time with no return dates.