HarperCollins Taking Ebooks Straight to Customers

Oct 31, 2013


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Accenture announced that it has built and will operate an end-to-end e-commerce and direct to consumer distribution solution for HarperCollins Publishers ebooks globally. The project will commence with the launch of HarperCollins' CSLewis.com andNarnia.com.

In the case of C.S. Lewis, HarperCollins will now be able to digitally store and distribute the ebooks in its catalogue directly to the consumer. It will also have the tools to analyze all online purchase data, which will lead to expanded decision-making capabilities. This e-commerce approach will be extended in time to other HarperCollins online properties.

(accenture.com, harpercollins.com)