It is almost a truism that marketing has become highly technology-intensive. A nearly ubiquitous component of any marketing technology portfolio is email marketing. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. A related component is marketing automation. Customers often talk of these in the same breath. In this article, we will look at this distinction in some detail and also summarize what marketers should know when evaluating these technologies.
Jan 22, 2010
Handcase has launched a new mobile search tool designed for small-screen devices such as smartphones. The search system, called Gune, is a meta-search tool that consults Google and Bing and delivers results to a single page.