The programmatic ecosystem has evolved significantly over the past several years, and personalized retargeting as one of many programmatic solutions has become more and more prevalent. Today, it is obvious that using a single retargeter is not always optimal. In fact, running two to three retargeting campaigns with different providers can bring much better results without any additional cost. Here's why it works.
Jan 22, 2010
Handcase has launched a new mobile search tool designed for small-screen devices such as smartphones. The search system, called Gune, is a meta-search tool that consults Google and Bing and delivers results to a single page.