Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
Jan 22, 2010
Handcase has launched a new mobile search tool designed for small-screen devices such as smartphones. The search system, called Gune, is a meta-search tool that consults Google and Bing and delivers results to a single page.