Hallmark Data Systems and ePublishing, Inc. Integrate Cloud & Data Services

Mar 10, 2014

ePublishing, a cloud-based Software as a Service (SaaS) provider of an enterprise publishing system, and Hallmark Data Systems, an audience data and marketing services provider to B-to-B publishers, have initiated a data-level integration. The integration will bring together Hallmark's analytic and demographic information with ePublishing's extensive behavioral and contextual data on those same users across a broad array of content - buyers' guides, directories, ecommerce, and events - and across platforms.

The combined deep data sets result in audience engagement to drive revenue with advertising, targeted sponsorships, paid content, and increased registrations.

(ePublishing.com, halldata.com