HIRO Media Unveils New Programmatic Video Content Marketing Engine

Sep 13, 2016

HIRO Media, a programmatic online video ecosystem, announced a new Programmatic Video Content Marketing engine that it says is capable of delivering branded video content at scale to comScore's top 1000 online properties reaching more than 100 million unique viewers. HIRO Media developed its Programmatic Video Content Marketing engine in response to the growing demand for video content marketing solutions, and offers high quality video content, enhanced relevancy, and unobtrusive video advertisements at scale.

HIRO's new Programmatic Video Content Marketing solution uses a syndication technology and prediction methodology, which can predict supply side inventory quality and demand side needs, as well as which consumers will best match the video content, all through a self-serve platform that gives advertisers control over their programmatic video campaigns. With HIRO's Programmatic Video Content Marketing engine, brands that create video branded content and digital publishers that become detachable publishers may use HIRO's Syndication capabilities for extracting relevant branded content pieces and exposing it to the right audiences while also using the most efficient delivery methods. This capability validates HIRO's platform as the best Off-YouTube distribution channel for any video content, guaranteeing great viewability and other mission critical KPIs.