Marketing and communications research firm HCD Research introduced a new tool that uses social media-based sentiment and emotional analysis to give pharmaceutical marketers insight into brand power and scope. NetClassRX helps medical marketers sort through digital conversations on blogs, websites, forums, and social networks, finding and highlighting remarks that pertain to their brand. Consumer sentiment can be tracked on a daily basis, while physician sentiment can be tracked on a monthly or quarterly basis.
NetClassRX is powered by a series of automated data collection and evaluation algorithms that independently determine the tenor of consumer sentiment about brands and products. The tool can also determine the relative strength of a brand by comparing the number of positive and negative comments and generating charts tracking the day-to-day changes in consumer response.