H Code Launches Intelligence Center to Give Brands Access to Exclusive Audience Research, Custom Surveys, and Product Testing Feedback

Jul 11, 2019


H Code, an advertising solution for the fast-growing US Hispanic market, announced the launch of the H Code Intelligence Center. The Intelligence Center will provide brands unprecedented access to proprietary data collected from the company’s 32 million unique monthly users, as well as exclusive data from 5,000 English and Spanish-language panelists, allowing H Code clients to glean insights directly from the Hispanic (otherwise known as Latinx) population who they are targeting. 

Brands can leverage direct feedback from the Intelligence Center to more effectively engage Latinx audiences, the most influential and fastest-growing population in America. Whether performing a brand audit, testing a new product, understanding consumer sentiment, or uncovering insights about a specific audience or industry, H Code is now able to provide brands with valuable data to deliver the most effective strategies to engage with the Latinx audience.

Brands using the Intelligence Center will have access to a digital-first panel of 5,000 Spanish and English-speaking members, which can be segmented based on a client’s specific target audience. Insights can also be used to inform product launches, research and development, positioning, marketing and content materials, content consumption preferences, and more. H Code provides a full-service solution for brands, helping to design and administer surveys, analyze results, and create tailored reports.

Insights derived from the Intelligence Center will also inform H Code’s core products, continuing to bolster the company’s unparalleled expertise on the Latinx audience. Data collected from the Intelligence Center enabled H Code to build more than 25 unique Latinx personas across all acculturation levels and countries of descent, which can be leveraged to help clients build specific brand strategies across content, creative and distribution. 

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