Guardian News and Media Ltd. has put ContentNext Media, distributor of paidContent.org and its sister sites, up for sale. Guardian is asking for $20 million and has reportedly received "several expressions of interest" from potential buyers.
Investment banking company Coady Diemar Partners, LLC, has been hired to market ContentNext, which Guardian purchased three years ago.
ContentNext also distributes a paidContent:UK site, a conference and events business, as well as mocoNews.net, which covers the business of mobile content, and contentSutra.com. Overall paidContent.org reportedly attracts 639,00 unique users and 1.3 million pageviews a month and 808,00 uniques across all four sites.